Case Studies

Creating Value through Sustainable Fashion

In 2007, we invested in designing and producing the "Drink2Wear" fashion apparel made from recycled plastic bottles. The Drink2Wear T-shirts are made from a blend of recycled plastic bottles and cotton and feature playful slogans such as "Make Your Plastic Fantastic" and "Rehash Your Trash." We launched our sustainable fashion line of apparel and consumer products at the newly opened World of Coca-Cola in Atlanta, Georgia.

After sales success in our Coca-Cola online store and at the World of Coca-Cola, and significant popularity among our associates, we began marketing the T-shirts to our customers.

In 2008, we expanded product portfolio to include totes, loungewear and caps. Our distribution also increased, and we have launched products in more than 1,500 stores throughout the United States. The apparel and accessories, as well as the designs and messages on the product, are intended to promote recycling and eco-friendly food and clothing. To date, we have sold more than 1 million products, resulting in more than $15 million in retail sales, and we are reusing and diverting more than 5 million PET bottles from our waste stream.

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