Strategic Vision

Sustainability: Essential to Our Business
In 2002, The Coca-Cola Company and six of our largest bottling partners developed a strategy for sustainability. That plan focuses on the role and impact of the Coca-Cola system in four key areas: workplace, marketplace, environment and community. We use this strategy to guide our approach to sustainability issues and to report our progress. To see how this strategy is adopted throughout the Coca-Cola system, visit the websites of some of our largest bottling partners. Learn more about sustainability at Coca-Cola and our roadmap to sucess.

OUR STRATEGY
Our sustainability strategy guides the Coca-Cola system's focus on issues that have the greatest potential to impact our business.

Fostering an open and inclusive environment based on recognized workplace human rights, where a highly motivated, productive and committed workforce drives business success through superior execution.	Conducting our business in ways that protect and preserve the environment and integrating principles of environmental stewardship and sustainable development into our business decisions and processes.
Investing time, expertise and resources to provide economic opportunity, improving the quality of life, and fostering good will in communities where we operate, through locally relevant initiatives.	Providing products and services that meet the beverage needs of our consumers, while providing sound and rewarding business opportunities and benefits for customers, suppliers, distributors and local communities.