The Coca-Cola Company

The Language of Refreshment

The introduction page to the 2007 Year in Review is a flash movie with words that represent The Coca-Cola Company – innovation, still, sparkling, refresh, revitalize, renew – translated into different languages scrolling across the screen. On top of these languages are six pictures of people from around the world drinking our products.

Turkish boy on a scooter holding a Coca-Cola. Japanese woman holding a Coca-Cola light. New Orleans man drinking a Coca-Cola Zero. Indian woman holding a Minute Maid Pulpy Orange Juice. Seattle girl drinking a vitaminwater. European man holding a Burn energy drink.

There is also text that reads:

Refreshment is a language that everyone understands and no one speaks it better than Coca-Cola.

From Cairo to Kuala Lumpur, Caracas to Kansas City, we are refreshing and renewing our business across the Coca-Cola system.

Although the languages of our markets may differ, the language of refreshment is universal.

Leadership Messaage, featuring a photo of Muhtar Kent, President and COO (left) and E. Neville Isdell, Chairman of the Board and CEO. Financial Overview, featuring a representation of bar charts. Company Highlights from 2007, featuring a screen shot of the “Happiness Factory&rtquo; video. Access the Report, featuring the cover of The Coca-Cola Company 2007 Annual Review.

There are four links at the bottom of the page. They link to different parts of the navigation.

Leadership Message shows an image of our Chairman and CEO, Neville Isdell, and our President and COO, Muhtar Kent.

Financial Overview shows an image of a 5-year bar chart.

Company Highlights shows an image from our Happiness Factory commercial.

Access the Report shows an image of the front cover of the 2007 Annual Review.

The Language of Refreshment

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The introduction page to the 2007 Year in Review is a flash movie with words that represent The Coca-Cola Company – innovation, still, sparkling, refresh, revitalize, renew – translated into different languages scrolling across the screen. On top of these languages are six pictures of people from around the world drinking our products.

Turkish boy on a scooter holding a Coca-Cola. Japanese woman holding a Coca-Cola light. New Orleans man drinking a Coca-Cola Zero. Indian woman holding a Minute Maid Pulpy Orange Juice. Seattle girl drinking a vitaminwater. European man holding a Burn energy drink.

There is also intro text that reads:

Refreshment is a language that everyone understands and no one speaks it better than Coca-Cola.

From Cairo to Kuala Lumpur, Caracas to Kansas City, we are refreshing and renewing our business across the Coca-Cola system.

Although the languages of our markets may differ, the language of refreshment is universal.

Leadership Messaage, featuring a photo of Muhtar Kent, President and COO (left) and E. Neville Isdell, Chairman of the Board and CEO. Financial Overview, featuring a representation of bar charts. Company Highlights from 2007, featuring a screen shot of the “Happiness Factory&rtquo; video. Access the Report, featuring the cover of The Coca-Cola Company 2007 Annual Review.

There are four links at the bottom of the page. They link to different parts of the navigation.

Leadership Message shows an image of our Chairman and CEO, Neville Isdell, and our President and COO, Muhtar Kent.

Financial Overview shows an image of a 5-year bar chart.

Company Highlights shows an image from our Happiness Factory commercial.

Access the Report shows an image of the front cover of the 2007 Annual Review.